Threadless Shop Branding

In 2020, I created my own Threadless shop to sell some of my designs/illustrations on merchandise. I developed a branding system for the marketing of the products, both in my Threadless Artist Shop and on social media. I group my products into small collections and market them together. I use my typefaces for the collection branding, and Avant Garde for my personal branding to maintain consistency. I also try to incorporate my branding colors into the designs where it makes sense. The backdrops of the images are photo textures I photographed and edited myself.