Gap Outlet Visual Presentation Guide

I was in charge of redesigning the Gap Outlet Visual Presentation Guide. Using feedback from our field and translation partners, I made sure to include all the information that stores need to execute floorset, as well as making sure the books are easy to translate into French. During this process, I made sure to keep some of the same colors and typefaces to maintain continuity between the Outlet and Specialty brands, while giving Outlet its own distinct look and feel. I wanted to the Outlet book to feel more utilitarian, without being boring.